Datenschutzerklärung

Last updated: September 16, 2026

My Shop operates this store and this website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience (the “Services”). My Shop is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, or disclose personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy takes precedence with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

What personal information do we collect or process?

When we use the term “personal information,” we are referring to information that identifies you or another person or that can be directly associated with you. Personal information does not include information that is collected anonymously or has been anonymized so that identification or association with you is not possible. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this personal information:

  • Financial information including credit, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.

  • Account information including username, password, security questions, configurations, and settings.

  • Transaction information including the items you view, add to your cart, add to your wishlist, or purchase, return, exchange, or cancel, as well as your past transactions.

  • Communications with us including information you provide when communicating with us, for example when you submit an inquiry to customer support.

  • Device information including information about your device, browser, or network connection, IP address, and other unique identifiers.

  • Usage information including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you We collect information, among other things, when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information.

  • Automatically through the Services We collect information, among other things, from your device or when you use our products or Services or visit our website, as well as through the use of cookies and similar technologies.

  • From our service providers We collect information, among other things, when we engage service providers to enable certain technologies and when they collect or process your personal information on our behalf.

  • From our partners and other third parties

How do we use your personal information?

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Providing, customizing, and improving the Services. We use your personal information to provide you with the Services. This includes, among other things, fulfilling our contract with you, processing your payments, fulfilling your orders, storing your configurations and the items you are interested in, sending notifications related to your account, creating, maintaining, and otherwise managing your account, organizing shipping, facilitating returns and exchanges, enabling you to leave reviews, and creating a personalized shopping experience for you, for example by recommending products based on your purchases. This may also include using your personal information to better customize and improve the Services.

  • Marketing and advertising. We use your personal information for marketing and advertising purposes, such as sending marketing and advertising communications by email, SMS, or mail and showing you online advertisements for products or services for the Services or other websites, including based on items you previously purchased or added to your cart, as well as other activities related to the Services.

  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potentially fraudulent, illegal, unsafe, or malicious activities, protect public safety, and ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account credentials. We strongly recommend that you do not share your username, password, or other access credentials with other people.

  • Communicating with you. We use your personal information to provide you with customer support and effective Services, respond to your inquiries in a timely manner, and maintain our business relationship with you.

  • Legal reasons. We use your personal information to comply with applicable law or respond to lawful procedural steps, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual litigation, or other adversarial proceedings, and to investigate potential violations of our terms or policies or enforce our terms and policies.

How do we disclose personal information?

Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

  • With Shopify, these are providers and other third parties that provide Services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).

  • We disclose personal information to business and marketing partners who provide marketing services to you and show you advertisements. For example, we use Shopify to support personalized advertising with third-party Services based on your online activities across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to share information about you in order to show you targeted advertising and marketing based on your online activities across different merchants and websites.

  • If you ask us or otherwise give us your consent to disclose certain information to third parties, for example to deliver products to you, or when you use social media widgets or login integrations.

  • We disclose personal information to our affiliates or otherwise within our corporate group.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, whereby Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services to you. Data that you submit to the Services is shared with Shopify as well as third parties that may be located in countries other than your country of residence in order to provide and improve the Services for you. To protect, expand, and improve our business, we also use certain advanced Shopify features that incorporate data and information from your interactions with our store, with other merchants, and with Shopify. To provide these advanced features, Shopify may use personal information collected through your interactions with our store, other merchants, and Shopify. Under these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. For more information about how Shopify uses your personal information and what rights you have, please see the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information listed here Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated websites or not controlled by us, you should review their privacy and security policies as well as other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information contained on these websites. Information that you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of these third-party platforms, without limitations regarding its use by us or by a third party. The inclusion of such links by us does not mean that we endorse the content of these platforms or their owners or operators, unless expressly stated in the Services.

Children's Data

The Services are not intended for use by children, and we knowingly do not collect personal information from children who are not yet of legal age in your country. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details provided below to request deletion of this information. As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell” personal information of individuals under 16 years of age (as those terms are defined under applicable law).

Security and Retention of Your Data

Please note that no security measures are perfect or impenetrable, and therefore we cannot guarantee “perfect security.” In addition, information you send to us may be exposed to risks during transmission. We recommend that you do not use insecure channels when submitting sensitive or confidential information to us.

How long we retain your personal information depends on various factors. These include, for example, whether we need the information to manage your account, provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below with respect to your personal information. However, these rights are not absolute, may only apply under certain circumstances, and in certain cases we may deny your request to the extent permitted by law.

  • Right of Access/Information. You may have the right to request access to the personal information we have stored about you.

  • Right to Deletion. You may have the right to request that we delete the personal information we have stored about you.

  • Right to Correction. You may have the right to request that we correct inaccurate personal information we have stored about you.

  • Right to Data Portability. You may have the right to receive a copy of the personal information we have stored about you and request that we provide it to a third party under certain circumstances and with certain exceptions.

  • Managing Communication Preferences. We may send you promotional emails. You can opt out of receiving these emails at any time by using the unsubscribe option included in our emails to you. If you choose not to receive these emails, we may still send you non-promotional emails, such as emails about your account or orders you have placed.

If you are resident in the United Kingdom or the European Economic Area, subject to the exceptions and limitations under local law, you may exercise the following additional rights in addition to those listed above:

  • Right to Object and Right to Restrict Processing. You may have the right to request that we stop or restrict the processing of personal information for certain purposes.

  • Withdrawal of Consent. Where we rely on consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of processing based on your consent before the withdrawal.

You may exercise these rights where indicated in the Services, or by contacting us using the contact details provided below. More information about how Shopify uses your personal information and what rights you have, including rights regarding data processed by Shopify, can be found at https://privacy.shopify.com/en.

Exercising these rights will not result in any disadvantage to you. Where permitted or required by applicable law, we may need to verify your identity before processing your requests. In accordance with applicable laws, you may appoint an authorized representative to submit requests to exercise your rights on your behalf. Before we accept such a request from a representative, we require the representative to provide proof that you have authorized them to act on your behalf. This may require you to confirm your identity directly with us. We will respond to your request promptly within the framework of applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details provided below or submitting your complaint to the competent data protection authority. For the European Economic Area, there is a list of competent data protection supervisory authorities. If you would like to access it, you can do so here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent agreements issued by the relevant UK authority, unless the data transfer takes place to a country that has been demonstrated to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example, to reflect changes to our practices, or for other operational, legal, or regulatory reasons. We will publish the revised Privacy Policy on this website, update the “Last updated” date accordingly, and provide the notice required by applicable law.